Case Study Analysis - Tiffanies Example | Topics and Well Written Essays - 750 words

Analysis - Tiffanies - Case Study Example The sale of â€Å"fine† jewelry accounts for only a small percentage of the overall sales and profitability for the firm; however, it continues to represent a lion’s share of the overall investment, research and development, and product space that such items receive within the Tiffany branded stores. Tiffany’s is seen by consumer markets as representing on extremely expensive pieces of fine jewelry; this somewhat reduces the degree and extent to which it can hope to engage consumers within other markets. Solution a: Activate an aggressive marketing campaign that alerts consumers that Tiffany’s provides for the needs of a diverse group of consumers; not only those that are within the highest socio-economic category. Solution b: Begin slowly phasing less expensive products into the product mix and hope that the consumer base will respond positively by means of gradual osmosis; continuing to utilize the 18 month product cycle previously defined. Solution a: Promote a strategy that engages consumer awareness that Tiffany’s physical location only represents a portion of what the firm has to offer and that online shopping as a manner by which everyone else that does not live in close proximity can enjoy their products. Solution b: Begin to alter the brand marketing approach so that Tiffany’s will not only be marketed within certain select forums. This will encourage a re-integration of understanding in terms of what the firm represents and how. Solution b: Discontinue existing and outdated marketing approaches that have placed a disproportional focus on word of mouth and status advertising; as these are outdated and insufficient to reach emerging markets. Solution a: Whereas almost all other luxury brands have engaged with the Chinese market thoroughly, Tiffany’s only represents 10 stores in this nation of over 1 billion people – indicating a situation in which potential for profitability and market space within China

Apush Outline Essay Example for Free

Apush Outline Essay The Bonds of Empire, 1660-1750 o Rebellion and War, 1660-1713 ? Before Restoration (1660), England made little attempt to weld colonies ? Royal Centralization, 1660-1688 †¢ Restoration monarchs disliked representative government †¢ Charles II rarely called parliament into session after 1674, and none after 1681 †¢ James II wanted to rule as absolute monarch o Meant he would never face an elected legislation †¢ These 2 kings had little sympathy for Am.   RI, and Plymouth into Dominion of New Eng. o 1688= NY and the Jerseys came in o Sir Edmund Andros became governor of Dominion of New Eng. ? The Glorious Revolution in England and America, 1688-1689 †¢ Charles II converted to Catholicism on deathbed †¢ Eng. olerated James’ conversion to Catholicism b/c his heirs (Mary and Anne) were Anglican †¢ Bloodless revolution of 1688=Glorious revolution o Created limited monarchy in Eng. ? Promised to summon parliament once a yr. , sign all its bills, and respect traditional civil liberties o William and Mary (now king and queen of eng. after they overthrew James) dismantled Dominion of New Eng. o NY rebelled with Leisler’s Rebellion ? The Enlightenment †¢ In 1750 the Enlightenment’s greatest contributions to Am. life still lay in the future. A quarter-century later, Anglo-Am. drew on the enlightenment’s revolutionary ideas as they declared their independence from Britain and created the foundations of a new nation †¢ It was an age of optimism, tempered by the realistic recognition of the sad state of the human condition and the need for major reforms. The Enlightenment was less a set of ideas than it was a set of attitudes. At its core was a critical questioning of traditional institutions, customs, and morals. ? The Great Awakening †¢ In New England, the Great Awakening was influential among many Congregationalists †¢ In the Middle and Southern colonies, the Awakening was influential among Presbyterians and other dissenting Protestants. †¢ A time of increased religious activity. The revival began with Jonathan Edwards, a well-educated theologian and Congregationalist minister from Northampton, Massachusetts, who came from Puritan and Calvinist roots, but emphasized the importance and power of immediate, personal religious experience. †¢ Edwards’ sermons were powerful and attracted a large following. o Sinners in the Hands of an Angry God, is his most famous sermon. †¢ The Methodist preacher George Whitefield, visiting from England, continued the movement, traveling across the colonies and preaching in a more dramatic and emotional style, accepting everyone into his audiences.

Sources Of Competitive Advantage Tourism Essay

Sources Of Competitive Advantage Tourism Essay Abu Dhabi is the capital city and largest out of the seven emirates of the UAE; it constitutes for 85 of the UAEs total land mass. It is home to just over 613,000 people. However, it is the second largest city after Dubai. Over the recent years, Abu Dhabi has evolved into an international conurbation. It is the epicenter of the UAEs political and industrial activities. The city is also home to prime officials, such as the royal Emir Family and the United Arab Emirates central, federal government. Abu Dhabi is considered to be one of the worlds largest producers of oil and a pantheon for regional commerce. Abu Dhabi has been recently putting in tremendous effort to actively diversify it economy through multiple investments in financial services as well as the tourism sector. From the tourism perspective, Abu Dhabi is considered to be one of the worlds most fastest growing tourism destinations. Also, it is deemed to be a city that offers its visitors an opportunity to experience a comb ination of culture-rich tradition, modernity, adventure, and utter relaxation. Alongside that, Abu Dhabi is also a place where people can experience aesthetic beauty both in terms of the natural landscapes and contemporary architectural designs. In addition, the Abu Dhabi International Airport has also been ranked among the best airports in the Middle East region. Given its blissful beaches, luxurious hotels, and all-embracing shopping experience, Abu Dhabi is an ideal destination for tourists and visitors. Destination Mission: Abu Dhabi has set long-term goals with respect to its tourism plans and priorities. Bearing in mind its initial plans of development and sustainability, the tourism sector in Abu Dhabi plans to achieve certain key strategic goals over the next year. According to the Abu Dhabi Tourism Authority (ABTA), they are aiming to collectively building a world class tourism destination (http://www.abudhabitourism.ae, 2012) via developing an extensive range of products that fulfill the needs of their target markets, and by developing some form of awareness with regards to their target market and by creating the necessary level of proficiency in the marketplace. From our standpoint, our mission is to create a marketing plan that will promote Abu Dhabi as an exceptional and globally recognized tourism destination. Abu Dhabis Competitive advantage: As Abu Dhabi continues its growth, it has managed to gain competitive advantage a customer base as well as on a product/service base and that is through enhancing the citys infrastructure to reduce traffic, build a more environment friendly city (Masdar City), and the biggest yet to come, the metro. Abu Dhabi reflects a relaxed yet sophisticated lifestyle. Its a busy city and a very important business hub but yet maintains a quiet life unlike Dubai which is the city that never sleeps. And it is all in line with Abu Dhabis vision. It has become the perfect holiday getaway along with pleasure with business where now a business trip can also mean a good time for the family as well. Sources of competitive advantage: Etihad airways UAEs second national carrier and one of the leading award winning airline, offering the best services for their customers and projecting Abu Dhabis true hospitality. Having top notch services in the aviation industry gives tourist their first best experience in Abu Dhabi as soon as they choose them as a way to get there. Experience: For these seeking a unique thriving experience these are some of the thing to do while in Abu Dhabi: Yas Island: just an hour and a half away from Dubai hosting state of the art hotels, F1 races in Yas Marina Circuit, residential area by the beach, and fun family time in Ferrari World. Get the chance to ride the track in Yas Marina Circuit. Abu Dhabi islands: Saadiyat Island if relaxation and resorts is what you need, and Sir Bani Yas to explore UAEs natural preserve and largest island, as well as Delma Island, holding the Gulfs most important pearl diving centers. Desert balloon expeditions Helicopter tours Cruise tours Sports and Recreation: Sports lovers will have a great share of excitement in Abu Dhabi with some out of many of activities for them to do such as: Golf Water sports and sailing Motor Sports and karting Off-road driving Shooting Fishing Diving Horse riding Tennis; with Mubadalas World tennis championship. Shopping: Shopping lovers and fashionistas will indeed have a great shopping experience in Abu Dhabi and these are some of the places and goods they can shop for: Best buys and bargaining Shopping malls Carpets Art Arabian and local souvenirs (Sougha) Luxury retail Traditional markets and souks Gold jewelry Culture and Heritage: A famous quote is exchanged between people in the middle east and to be specific within the Arabian Gulf region: one who doesnt have a past, doesnt not have a future, and from there we take on the words of our late leaders and visionaries to illustrate how the Emirates and Abu Dhabi to be exact takes its steps in growing and blooming. Hence, Abu Dhabis heritage villages theme park, and archeological sites in Sir Bani Yas illustrate the UAEs rich culture and heritage. Other Amazing Must-See Sites: Masdar City and Masdar institute: a place on almost everyones destinations list to see the completely sustainable building and environment friendly city. The Grand Mosque: one of the largest mosques featuring amazing Islamic architecture. The grand mosque has the capacity to host 41,000 worshippers, 82 domes, over 1000 columns, 24 carat gold gilded chandeliers and the worlds largest hand knotted carpet. Emirates Palace Al Ain Zoo Arabian Wildlife park in Sir Bani Yas island Course Project Focus: In the course project focus we would like to move away from the clichà © of Abu Dhabi being a business hub only and home of embassies and consulates, and go beyond that. Abu Dhabi is indeed much more than that. Its a vacation destination everywhere you look around beginning with Abu Dhabis cornice to Al Ains Oasis city, and not to mention the western region of the Empty Quarter desert in Al Gharbia for the adventure seekers  [1]  . We will construct a marketing plan to change our audience perception of Abu Dhabi and gain more attention and tourism attractiveness and shape tourism in Abu Dhabi, as well as to meet the goal of Abu Dhabis Economic growth vision in 2030. Section 3: SITUATIONAL ANALYSIS Industry Analysis: For the UAE as a whole, the tourism sector had another good year in 2011, although annual growth in foreign tourists slowed slightly to an estimated 11.0%. BMI anticipates a slowdown in the sector over the short term, with growth in arrivals forecast at about8% in 2012 (raised slightly this quarter). Growth in visitors from Europe to Dubai has been weak in recent years. Continuing favorable opportunities exist for the UAE to exploit regional tourism growth, such as from Saudi Arabia. The tourism industry has also become a notable bright spot for the construction sector. The most recent figures for Abu Dhabi for January-July show the emirate welcomed 1.37mn hotel guests, an 11% increase over the corresponding period in 2011. The already burgeoning tourism sector appears to have benefited from the Arab Spring, with tourists attracted away from other locations in the region. Given the ongoing instability, there is potential for the industry to benefit further in this regard. Annual tourist visits is expected to rise from 1.8 million visitors in 2010 to 2.7 million by 2013 and to 7.5 million by 2030. Every aspect of the strategy works towards showcasing Abu Dhabi as an exclusive, high-end tourist destination where visitors can engage in world-class business and relax. SWOT Analysis: TOURISM IN ABU DHABI ENVIRONMENT EVALUATION INTERNAL STRENGTHS Base to a large number of leading corporations in the world Presence of leading luxury hotels Easy access worldwide due to close proximity of Abu Dhabi Intl Airport Well laid out and congestion-free streets Wide array of destinations and events for a family holiday WEAKNESSES Lacks the luster and glamour of neighboring Dubai Development and implementation of projects is slow Does not cater much towards young single adults. EXTERNAL OPPORTUNITIES Rising global position of the region Presence of natural resources (petroleum) Ever expanding globalization THREATS Rise of other oil states like Qatar and Kuwait Disturbances in the region Overview of SWOT Analysis: The SWOT analysis sums up the strengths and weaknesses of the tourism industry of Abu Dhabi. The above table shows us that the tourism industry in Abu Dhabi has the potential to grow and become one of the largest in the region. Being the Capital of the United Arab Emirates has made Abu Dhabi home to most of the head offices of leading global corporations in the region. The large number of luxury hotels makes Abu Dhabi a prime location to host business events and conventions. Abu Dhabi caters to families also by having a variety of cultural destinations as well as those that cater to fun. The Ferrari world in Abu Dhabi, The upcoming Yas Waterpark, The Grand Prix and rock concerts such as Creamfields is an attraction that pulls in lots of fun seeking crowds. Abu Dhabi unlike Dubai lacks certain glamour, with tourism and business not being the prime source of income, the implementation of projects is quite slow. Dubai and other oil states in the MENA region are therefore a competition t o Abu Dhabi that cannot be ignored. Competition: Competition for tourism in Abu Dhabi involves both local and international level competition. At the local level, it faces tough competition mainly from its sibling Dubai the Las Vegas of the middle east. Abu Dhabi has announced new ambitious tourism targets, complemented by a US$30 million marketing budget and huge infrastructure projects, and it is opening up representative offices around the world and attending world travel fairs. The emirates ambitions would appear identical to Dubais but this sibling wants to be different. However the end product differs from Dubai, Abu Dhabi is now throwing impressive figures into the mix in a bid to attract an estimated U$11 billion in tourism projects by 2015. Ultimately Abu Dhabi may develop a superior tourism product to Dubai, buts its path to achieve this will follow Dubais development example, which has shown what you can achieve with a well-coordinated and funded marketing approach. On the other hand, Abu Dhabi faces solid competition from the other metropolitan cities around the world and renown for tourism. Abu Dhabi has still not turned out to be a popular word among the people around the world and this is what Abu Dhabi needs to aim at. With strong marketing strategies and effective implementation along with determination, Abu Dhabi can definitely reach this goal with top rankings in the worlds best destinations. Customer Analysis: The customers in a tourism industry are nothing but the tourists. These tourists visit a county for either of the two purposes Business or Leisure. Abu Dhabi, being a place which was known for standing up during the recession period and still booming in the market at a good rate with a lot of upcoming projects proves to be a good attraction to business entrepreneurs around the world. Abu Dhabi should definitely focus more on attracting customers who visit for business purposes. At the same time, families and other people who need to take a trip for fun could satisfy themselves in Abu Dhabi with the numerous attractions. Abu Dhabi has attractions for all the age groups and if people know more about the attractions and events in Abu Dhabi, theyll definitely not miss out on these. People nowadays are becoming more aware of and interested in tours and Abu Dhabi has very good potential to cater to the interests of all age groups. Abu Dhabi has enough to serve both the types of customers very well and this is what that makes it an effective place for tourism. Section 4: SEGEMENTATION, TARGETING, AND POSITIONING (STP) Market Segmentation: When it comes to tourism planning and strategy formulation, it is of utmost importance to segment the market prior pursuing a course of action or marketing plan. Market segmentation refers to breaking down or classifying the market at hand into submarkets or segments based on certain characteristics or aspects. Such characteristics (demographics and psychographics) may include age, purpose of travel, and opportunities available to them. In our case, promoting Abu Dhabi as the next big tourism destination, the tourism market can be broken down into several segments. The first main segment is families, which consist of parents and children- perhaps also young adults within the household- and even senior members like grandparents. This segment can be further divided into different age groups. For example, this classification can be done as follows: toddlers and children ranging from the age of 5 to 12, teenagers and young adults starting from 13 years of age up to 19, a youth category w hich encompasses the younger generation (i.e. 20 to 29 years old), and lastly the adults or seniors which are mainly above the age of 30. The second main market segment would be the business travelers. As mentioned earlier in the project, Abu Dhabi is a regional hotspot for business opportunities and investments. Thus, it can attract potential businesspeople. As a result, it is important to consider professionals as a segment within that particular market. Lastly, a third possible segment could be individual/pair travelers such as bachelors, singles, newlyweds (honeymooners), couples without children, and finally, retired or senior couples. Target Market Identification: To target a particular segment, a particular destination must prove what is has to offer to be of value to the targeted market. In this case, we believe the predominant target market would be families. There are many reasons why Abu Dhabi would consider promoting itself to families, and conversely, there are many reasons why families might consider Abu Dhabi for their next vacation spot. When firms are marketing a certain product or service, the consumer must understand what the product or service uniquely offers to them compared to that of its competitor and what added value it provides. Similarly, a tourism destination must offer its tourists a unique experience in every regard. It is easy for a family to pick a destination that has amazing parks, state of the art resorts, and large shopping malls, but the question is, what is so different about a beach in Salalah, Oman, a resort in Sharm El Sheikh, Egypt, and a shopping mall in Dubai, with what Abu Dhabi has to offer? What is it e xactly that pushes a family to visit one place over another? The answer is value and experience. The experience and joyful memory is what stays with a person, especially after a trip or vacation. Abu Dhabi is home to many things that a vacationing family would be on the lookout for. There are many activities that one can do both indoors and outdoors. A business man flying to Abu Dhabi to close some deals can worry no more about leaving his family back home. While hes busy during the day his wife can take away the kids to Ferrari World, or if theyre a couple with no kids, the wife can go out shopping or enjoying a relaxing spa day in Saadiyat island resort. Nevertheless, business and pleasure has become a very do-able thing in Abu Dhabi where business partners can take a cruise along the sea, golf, or competing on the tennis course while discussing work. What makes Abu Dhabi different is that the visitors do not have to worry about getting stuck in traffic while getting from one place to another. The activities venues are very spread out all over Abu Dhabi beginning with Yas Island, just an hour and a half away from Dubai, to Al Gharbia the western region of the Empty Quarter desert. Additionally, Abu Dhabi has beautiful natural preserves and natural islands where the family can enjoy kayaking along and enjoy the natural beauty, and archeological specimens that reveals the rich heritage and culture of the UAE. Abu Dhabi is the destination where modernity and heritage meets, and greet its visitors with warm welcoming Arabian hospitality and traditions were inherited along the years and are carried on from one generation to the next, therefore the special treatment is always given away wherever you go about Abu Dhabi. Worry no more about what can your family can do à ¢Ã¢â€š ¬Ã‚ ¦ because theres fun for everyone in Abu Dhabi. Positioning A quote from His Excellency Mubarak Al Muhairi, director general of ADTA regarding Abu Dhabis positioning in the tourism industry says the following: Abu Dhabi is seeking to attract discerning tourists who will be attracted by a diversified product base of beach, nature, culture, sports, adventure and business tourism. Our mandate is to position Abu Dhabi as an international city of wealth and culture, while maintaining a balanced approach between development and environmental preservation and sustainability. In our five-year strategic plan, 2008-2012, we have prioritized wider international marketing of this destination and we envisage that by the end of this year we will have ADTA representative offices in Australia, Italy and China joining our existing overseas office network which serves our primary markets of the UK, Germany and France.  [2]  Thus, Abu Dhabi seeks growth in the tourism industry and position itself within the market using product characteristics and customer benefits as a positioning strategy. Section 5: MARKETING MIX MARKETING STRATEGY Marketing Mix: The proposed marketing mix for the betterment of the tourism industry of Abu Dhabi consists of four main elements: Product formulation, Pricing, Promotion and Place. Product Formulation: Product in the tourism industry is any benefits or quality of experience that meets the needs and wants of the customer. Abu Dhabi needs to ensure that the tourism experience that it provides its guests meets their needs. This can be done by ensuring top performance in four aspects of its product. Designed Characteristics: The tourism in Abu Dhabi can be given a boost by attracting more customers, this can be done by clubbing together different aspects of its tourism like cultural sites, hotels, leisure activities into single deals and promotions. Service Component: All tourism staff should undergo special training for interaction with customers. There should be a uniform form of administration for all tourism organizations within the emirate. When customers notice the same uniforms and procedures within different tourist spots within the country, it instills a form of familiarity within them. Branding/Ambience: Abu Dhabi should create a brand for itself as a top end tourist destination. The brand should consist of a catch phrase as well as a logo. The catch phrase should project in the mind of the traveler an image of the destination and a feel of the people and culture. The logo can include prominent structures of the emirate (eg. Sheikh Zayed Mosque, Leaning Tower of Abu Dhabi). Having a brand and its consequent promotion around the world will give a boost to the tourism industry in the emirate. Price: Pricing is a very important marketing strategy as it helps control the sales volume. Abu Dhabi has over 125 hotels, where many of these are five star hotels. The published prices of these hotels tend to be very high and do not attract a lot of customers. The tourism industry could create deals that club together hotels and different leisure activities and charge a promotional price. This way, the customer perceives more value for the cost they are paying. Abu Dhabi could also create seasonal pricing strategies that can cater a specific tourism season. Promotion: Promotion is perhaps the most visible of the four marketing mixes and perhaps what Abu Dhabi lacks the most. As a tourist destination, Abu Dhabi needs to send a global message that they are now ready to enter the tourism market. This can be done through hosting tourism exhibitions and signing contracts with international hotel groups and airlines for promotional prices. Publishing magazines and brochures as well as a more interactive advertising in travel websites can help make the consumers more aware of Abu Dhabi as a tourist destination. Place: In tourism, place does not refer to the destination alone, rather all points of sale for the destination. This includes travel agents, online booking as well as convenience of access. Abu Dhabi should start a tourism office in major cities around the world offering deals at promotional prices. Etihad Airways already connects Abu Dhabi to different parts of the world, ensuring ease of access to the city. Marketing Strategy: A well-developed efficient marketing strategy for the targeted segments is very trivial for growth of the product. This can be achieved by the following means: Sector Regulation: Work with industry sector stakeholders to enhance overall tourism sector standards. Develop and implement sector licensing and classification. Visitor Experience: Improved and consistent visitor experiences founded on unique culture character. Visitor services program Advocacy with other departments and agencies to meet the travelers needs. Accessibility: Significantly improved access to and within Abu Dhabi. Stakeholder Collaboration: Champion the development of the tourism industry with stakeholders. Tourism Product Development: Foster leisure and business tourism attractions and events. Promote Abu Dhabi: Promotion of Abu Dhabi as an international destination. Produce a steady stream of innovative event and concepts which are aligned to, and reinforce brand Abu Dhabi. Job Creation: Increase in skilled tourism employment and generate greater levels of Emirati participation. Organization Excellence: Increase the organizations effectiveness by operating with a streamlined structure, well-defined and documented processes and using the latest available technology tools. Workforce Development: Increase the organizations effectiveness and efficiencies by recruiting and retaining skilled employees and empowering them to the highest levels of professionalism with a customer focus attitude. Sustainable Tourism: Promote development of a sustainable tourism sector adding value to the local community.

Intra-Organizational Collaboration Essay -- Business, Collaborative Or

Intra-organizational Collaboration Organizations need to recognize the necessity to flatten hierarchical structures. In creating a horizontal structure leaders naturally acquire a greater ability to adapt. Leaders need to have an intensive focus on people. Recognizing the need to tie both compensation and advancement potential with individual’s ability to function in a T-shaped management style. Organizations need to be willing to change the way they hire in order to promote intra-organizational collaboration. Horizontal organizations require the establishment of high performance teams that have legitimate decision-making power. Leaders must be on board and willing to walk the talk as it relates to creating a team centric organization. They must invite honest feedback, designing mechanism whereas constituents can deliver honest feedback without fear of reprisal. In organizations of the future leaders need to be brave admitting mistakes openly and using them as opportunities to learn. Leaders also need to understand that feedback in a team centric organization is not a personal attack. Leaders need to treat negative feedback as a simple business case. Team centric leaders should also encourage others and not be afraid to ask for assistance when necessary. (Guttman, 2009, pg.47-51) People First The most important aspect of collaboration is people. As indicated previously one of the guiding principles for this leaders’ guide, â€Å"The successful ventures are truly creative collaborations of talented people committed to beating the odds.† (Hill, 2000, pp. 46) In order to be truly collaborative constituents need to exist in an environment built on mutual trust. This is the only way leaders can establish a team centric cul... ...petency, in order to collaborate better constituents need to have feedback provided on a continuous basis. â€Å"To get any traction, leaders need to set criteria and metrics for cross-unit contributions. Overarching concepts-â€Å"teamwork†-need to be translated into concrete behaviors that are ranked from the least to the most desirable.† Hansen, 2009, pp. 102) The success of any method is contingent upon its execution but one popular method is the 360-analysis. This type of performance analysis allows for a holistic view of a constituents performance both within his or her unit and their impact on the broader organization. â€Å"Leaders pursuing disciplined collaboration practice consequence management: if people perform well both within and across their units, they are promoted. If they fall short on either dimension, they face the consequences.† (Hansen, 2009, pp. 104)

Pina Bausch

Dance is an expressive art form, it gives the choreographer and dancers a chance to be able to release and engage their ideas through physical practice. Not all pieces have a meaning but may have an aesthetic level of semiotic content. As an audience we recognise and interpret movement, sometimes this is not conscious as this is an analysing tool that we all use to read situations in everyday life. This essay studies the piece The Rite of Spring (1974) by Pina Bausch (1940-2009). Bausch was a German modern dance choreographer who rebelled against ballet and made her own twist on dance. The rite of spring was one of her many frantic pieces. Bausch uses emotion, costume and staging to make this piece individual and unforgettable. Bausch uses a mix of responsive gestures and powerful unison movement; she goes into great depth and detail to portray the subject of human sacrifice. The choreography has been carefully thought out and you can see this by watching the piece, it has a phatic semiotic level. The music accompanying the piece is composed by Igor Stravinsky (1882- 1971) the piece has three sections: (Introduction, Omens of Spring–Dances of the Youths and Maidens, Ritual of Abduction). There are many instruments used helping the piece explore different pitches and tempos giving more scope to play with as a choreographer. Some of the instruments used : piccolos, flutes, English horn, clarinets, bass clarinets, bassoons, contrabassoons, French horns, piccolo trumpet, trombones, tubas, timpani, bass drum, triangle, and strings. Phrase one – Female solo explosion. Performer| Movement| Space| Sound| 1 vulnerable woman wearing a red dress. Her role is being sacrificed. She is trained dancer, her facial expression shows distress. Stillness, explosive movement, drops and falls, repetition of the motif of the head falling towards the floor and being flung back up again. | The spatial view was of one female and then the rest of the group huddled together in a staggered clump. Whilst dancing the women doesn’t travel far but covers a space and keeps moving within it. | The music used is very intense and dramatic, its use of tempo and pitch add to the nature of th e piece and adds effect to the dynamics in the choreographed movement. In this phrase the female performer wears a see through red dress exposing one of her breasts, this shows her vulnerability and is referential to the fact that red can mean ‘dying’. The piece has a phatic semiotic level as the stage has been set in a certain way which draws attention to the female, as the other performers are set in a staggered clump giving the impression of a group relationship. Whilst the woman explodes into dance the rest of the company stand watching in fear as she jerks herself to death. The choreography used is very repetitive as she collapses to the floor and back up again, the strength and ability shown through her movement is very believable as you see the tension moving through her body. The way the performer repeats the motif of her head swinging to the floor this could be a metalinguistic level as we associate this kind of movement with stress and frustration. Phrase two – circle sacrifice Performer | Movement| Space| Sound| A mix of male and female dancers. Males have just trousers on and women just chiffon dresses. They are all trained dancers, and their facial expressions in this phrase are neutral. Starts with slow walks and repetition of the same motif of the head being swung towards the floor. As the phrase goes on the movement turns jerky and more energy is put into the phrase as the movement is developed. | The whole of the stage is covered as the dancers create a spacious circle. Highlighting the main focus of the red dress that is in the centr e of the circle. | The music starts slow and quiet as the movement starts to pick up the music complements it as the tempo gets faster. There is a loud explosion of music twice in this phrase. | This phrase consists of many different devices such as unison work, canon, motif development and partner work. They start the phrase in a spacious circle, and the red dress is left in the centre this indicates the power of the dress and shows that they are all in fear of being the one chosen to be sacrificed. Again the as the dress is red in colour it is referential to the fact red could mean ‘dying’. There is a motif that is repeated throughout the piece but is more apparent in this phrase as they all dance it in unison and then it develops further; it is the motif of them swinging their head towards the floor and back up again. This could be metalinguistic as we associate this movement with frustration, aggravation and disturbance. As the motif is developed it gives the audience trace level signs as it is embedded in the work and creates the idea of the aggravation and frustration excelling further. As stated above there is also an element of partner work used the proxemics suggest an intimate relationship and the movement used suggests vulnerability from the women. The music starts quiet and gradually picks up as the movement and motif develops; this makes the audience feel the emotion and state that all the performers are in as it does not take the emphasis away from the movement content. In the phrase all the performers collapse to the floor, this sudden fall is accompanied by a loud explosion of music; it adds such effect and shows the phatic level of semiotics as it was obviously rehearsed that way to make the dynamic stand out. Bausch has put so much detail into the choreography, staging and costumes; the overall effect is the meaning and depth of the piece. The two phrases that are analysed above use similar choreography although both are unique in different ways. Phrase one – female solo explosion, the attention is drawn to the one female dancer that is dancing her solo. The impression that comes across is the thought of her being alone as the other performers are all stood together watching on. In comparison phrase two- the circle sacrifice, the feeling and staging makes the group seem as a whole and that they are all equal; this is because they all move the same in unison and no one is singled out. In phrase one the movement content is jerky, energetic and extremely emotional for the one female dancer; whilst the rest of the group are swaying gently this implies that the feeling that the female is experiencing is most defiantly not of which the group are. Phrase two on the other hand shows that the group are together and are dancing as a whole. The contrast between phrase one and two are not that different as they are both following the same theme of sacrifice making the choreography through the piece restricted into what style and practice is used. The Rite of Spring is an exceptionally meaningful piece that shows the difference between the royal ballet and modern dance. The twist widens the restrictions and enables people to dance without having all the Ballet technique. The two phrases above certainly stand out in the piece and add to the story telling ability. To conclude the analysis of this piece has been very intriguing to watch the performance in a different light, it helps you understand and helps you see the nature of the piece and how it was made. Bibliography

Abortion Worst Medical Invention essays

Abortion Worst Medical Invention essays Abortion is the deliberate termination of pregnancy by removal of the fetus from the womb. Under the topic of abortion there are two clear sides - pro or for. Personally I am 100% pro, because in my eyes abortion is the same as murder. Murder is defined as, The taking of someone or somethings life. So if you dont see it like that then how would you define abortion. Currently abortion is performed by any one of four standard procedures, according to the period of gestation. The procedure that I will explain is called, suction, or vacuum aspiration. This method is used in the first trimester (up to 12 weeks). In this procedure, which normally takes five to ten minutes, on an outpatient basis, the cervix (neck of the uterus) is opened gradually with a series of dilators. The uterine contents are withdrawn by means of a small flexible tube called a cannula, which is connected to a vacuum pump. To ensure that no fragments of tissue remain, a spoon-tipped metal instrument called a curette may then be used to scrape the uterine lining. This procedure was introduced in China in 1958. This doesnt sound too wonderful. Most people dont know it but there can be some long term effects to having an abortion. Some of them are mild but others are more serious. They may include death to the mother, preterm delivery or low birth weight for second pregnancies. Some agencies have even stated that abortion can cause other health related problems like cancer for the mother. It has been proven that abortion is the fifth leading cause of maternal deaths in the United States of America even thou abortion related deaths are not officially reported as such. To let you know I will state some of the complications you can have after an abortion in more detail. After having an abortion a woman could die from a variety of complications associated with the abortion. A few of the ...

Snowboarding in the United States

Snowboarding in the United States Snowboarding has seemingly become one of the most popular sports in the United States, especially after the launch of the Winter Dew Tour at Colorado’s Breckenridge Ski Resort five years ago. Since then, snowboarding sport has undergone a series of evolution. For instance, new snowboarding tricks have been developed to replace or improve the old ones.Advertising We will write a custom essay sample on Snowboarding in the United States specifically for you for only $16.05 $11/page Learn More In addition, advanced sporting equipments have been designed to advance the sport to high levels. On the other hand, some prominent riders have emerged in the last five years, leading to a steep competition among competitors in the sport. However, a number of fatal outcomes have been recorded, owing to the adoption of dangerous snowboarding tricks. Therefore, an aesthetic analysis of snowboarding appears significant for a comprehensive evaluation of the sport. In ge neral, snowboarding is believed to have recorded a remarkable progress over the last five years. Stakeholders in the snowboarding sport reaffirm that, the sport has evolved extensively to reach the highest level of progression, ever since the sport was invented. A recent report indicates â€Å"eight years ago few, if any, adaptive snowboard lessons were offered; today, there are adaptive schools at most resorts and many offer snowboard lessons along with adaptive skiing techniques† (Disabled Sports par. 44). From a practical approach, the observed progression in snowboarding is attributable to the establishment of advanced training courses and adoption of new snowboarding tricks, which have offered riders with new opportunities to endure the strenuous episodes of the sport. Ordinarily, it is believed that, popularity of snowboarding has led to the development of adaptive equipments, which are ability-oriented to suit the needs of the riders. It is claimed â€Å"as snowboardi ng grows in popularity, options in equipment and teaching aids increase† (Disabled Sports par. 36).Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More In recent years, snowboarding seems to have attracted more riders than it was the case one decade ago. Consequently, new snowboarders are introducing new snowboarding tricks to achieve fun and victory in the game day-by-day. Some of the new snowboarding tricks which have been developed in the last five years include the double cork and triple cork tricks. These tricks have earned several snowboarders immense prominence, owing to their success in attempting the tricks in risky environments. For instance, the double cork snowboarding trick was first attempted by Shaun White at the 2010 Winter Olympics. This trick had not been practised before, but it gained popularity in the sport after the Olympics. Richards claims â€Å"It has been no time at all since we were wowed by Shaun White throwing down double corks in Whistler’s super-pipe at the 2010 Winter Olympics; it is crazy that such an insanely technical trick was to become out-dated† (par. 1). Shaun White had faced immense competition from Kevin Pearce. Therefore, the tragic elimination of Pearce gave White high chances of achieving victory in the 2010 Winter Olympics. Shortly, after the 2010 Winter Olympics, attempts for triple corks begun in the month of May when Nils Arvidsson attempted the trick successfully although he nearly missed the footage. Torstein Horgmo was the second to attempt triple cork tricks successful in June 2010. Horgmo achieved success in trying the new trick; hence he is known to be the world’s first rider to attempt the triple cork trick in the history of snowboarding. â€Å"It was not long after the Olympics in 2010 that triple corks were being attempted. There was a lot of excitement around an attempt by Nils Ar vidsson in May 2010, the near-miss footage† (Richards par. 4).Advertising We will write a custom essay sample on Snowboarding in the United States specifically for you for only $16.05 $11/page Learn More It is believed that, double cork and triple cork tricks are the most challenging snowboarding tricks. Since their invention, only a few snowboarders have attempted them successfully without sustaining injuries. They require extensive skills in landing to prevent injuries to the riders. Therefore, those who have attempted the tricks successfully gained auspicious acknowledgement from the snowboard team; that is probably why Dave Richards, the Operations Director of the Nonstop Club remarks that triples are â€Å"massive tricks, and [they earn] full respect to anyone who attempts them† (par. 3). The remarkable successes in double cork and triple cork tricks are regarded to as immense progress in snowboarding in the last half decade. However, thes e tricks have attracted immense criticism from the public and the sporting community across the United States, owing to their health risks. Despite the prominence accorded to the snowboarders who applied the tricks successfully with safe landings, double cork and triple cork tricks are quite dangerous. Dangers of the double cork and triple cork snowboarding tricks can be explained by the two fatal outcomes which have been reported since 2009. In the first outcome, Kevin Pearce sustained traumatic brain injury on Dec. 31, 2009 while preparing for the Vancouver Olympics, leading to a tragic end of his snowboarding career. Pearce fell from the super-pipe and hit his head on the ground while he attempted to rotate; thus, becoming unconscious, owing to the brain injury. During an interview with Rachel George early this year in February, Pearce remarked, â€Å"I was so sick and so dizzy and so gone after that† (par. 3). Pearce’s mental trauma is believed to have been caused by the two successive falls he experienced during his training for the Vancouver Olympics in which he was attempting to qualify for the U.S Olympic team (George par. 2).Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second fatal outcome in snowboarding sport was the death of Sarah Burke in 2012, owing to injuries she suffered during training on Jan. 10, 2012 which was run in Park City, Utah. She had contributed immensely to the progress of snowboarding by pushing for the acceptance of super-pipe triple cork in the Olympics (DeBruin and Pells par. 2). In a brief conclusion, snowboarding has recorded remarkable progress in recent years, owing to advanced training courses. However, the two fatal outcomes involving Sarah Burke death and Kevin Pearce have aroused immense outcry from the sporting community and the public at large. It is argued that double cork and triple cork tricks expose the riders to health risks as it was the case with Kevin Pearce and Sarah Burke. Snowboarders lament that snowboarding used to be quite safe before the introduction of the double cork and triple cork tricks although minor injuries were recorded. Double cork and triple cork tricks involve a high level of athleti c skills; thus, making it difficult for new riders. Currently, the popular criticism of the risky snowboarding tricks seems to have made progress in snowboarding games, not worth appreciation. Consequently, new policy guidelines have been established to prevent unsafe practices in sports, primarily in snowboarding sport, which had not been given significant priority in the past. Ideally, progress is worth successful healthy outcomes in sporting activities. DeBruin, Lynn and Pells Eddie. Sarah Burke Dead: Skier Dies after Accident during Training at Park City, Utah. 19 Jan. 2012. Web. huffingtonpost.com/2012/01/19/sarah-burke-died-skier-canada-freestyle-park-city_n_1217001.html Disabled Sports. n.d. Snowboarding. n.d. Web. disabledsportsusa.org/snowboarding/ George, Rachel. Head Injuries a Rising Danger for Snowboarders, Skiers. 26 Feb. 2013. Web. usatoday.com/story/sports/olympics/2013/02/25/snowboarders-skiers-kevin-pearce-concern-concussions/1947593/ Richards D. Re: Doubles ar e so Winter Olympics 2010. 25 May, 2012. Web. nonstopsnow.com/blog/stuff-we-like/snowboardings-triple-cork-club/